BTL activities or marketing is Below the Line marketing activities, an immediate force to buy, interact or communicate through cash or kind, and has a short duration. BTL promotions or BTL marketing activities are a proficient and cost-effective means for focusing on a target audience and particular gathering. It utilizes less routine strategies than the standard ATL (Above the Line) channels of publicizing, normally concentrating on direct method for correspondence, most ordinarily direct mail and e-mails. Some of the finest and effective BTL activities ideas and creative BTL activities examples list include Road Shows, Mall Promotions, Product launch, Brand Activation, RWA Activities, Sales promotion, Dealer meets, Communication meets, to name a few.
BTL activities or BTL activations are a typical method utilized for "touch and feel" items, where the buyer can have a direct engagement with the brand. Innovative BTL activities or methods guarantees review of the brand while in the meantime highlighting the components of the item.